香港4a创意奖 (formerly known as the HK4As Creative Awards)

Kam Fan Awards

The Kam Fan Awards Presentation, (formerly known as the HK4As Creative Awards), is organized by the Hong Kong 4As every year, since 1984, to recognize the best work in this market. It is considered to be one of the largest award shows in Asia.

The Kam Fan Awards invite entries for both Broadcast (including television, cinema, radio, out of home advertising using electronic media) and Non-Broadcast (including print, poster, out of home advertising using static media) categories.

Entries of the Awards are to be judged by a panel of professionals who are well-known names in the advertising industry, from both regionally and internationally.

The panel, during the second round of judging, will award each finalist with a Gold, Silver, Bronze or Merit. The panel will also select the winner of the Kam Fan Award, which will honor the most outstanding single piece or campaign advertising among the gold award winners.

The Kam Fan Award, literally means 'Golden Sail', is in effect, the Grand Prix of the Creative Awards.

Interactive & Direct Awards (iDA)

The HK4As launched its first Interactive & Direct Awards to give recognition to creative and execution excellence in this genre of marketing activity in 2004.

The Awards will have two separate streams for Interactive and Direct Marketing.

The Interactive Awards consist of competition on websites, online advertising, and other interactive communication tools such as e-mail, viral and wireless marketing. Entries are judged on excellence of creative ideas, design, user experience and execution. While the Direct Awards invite a wider category of entries to include flat mailing, 3-dimensional mailing, direct response print, direct response broadcast, alternative media and field marketing. Winners of these categories also have the chance to be chosen for most innovative, most effective, best copy and best art direction by the judging panel.

The highlight is the Best of Show Award picked from the all entries.

"We are pleased to recognize the work of Hong Kong's interactive and direct marketing community" said Sean Rach, Chairman of the Hong Kong 4As Interactive Committee. "For the last few years, the judges of the HK 4As Interactive awards have been very impressed with the quality and breath of work in this market. With the evolving nature of marketing, it only made sense that this year we would expand the awards to include the best interactive and direct work in Hong Kong."

The first award presentation was held in September 2004.

香港4a创意奖官方网站：http://www.aaaa.com.hk/

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For more information about Hong Kong's advertising industry or the HK4As please contact us.

Tel: 2882 8161
    
Fax: 2890 5083
    
Email: info@aaaa.com.hk
    
Postal address: 1702 McDonald's Building, 46-54 Yee Wo Street Causeway Bay, Hong Kong